did you know?
80%
of the workforce in Africa operates within the informal sector which includes street vendors, market traders, artisans, and small-scale farmers
did you know?
40%
of Africa’s Gross Domestic Product (GDP) consists of these artisans that form part of the informal job sector
Connecting makers and sellers to the world
Empowering Africa’s entrepreneurs to go global with what’s in their hands.
Connecting makers and sellers to the world
our vision: Made in Africa, Sold to the World
Mova is an e-commerce platform built for African entrepreneurs, artisans, farmers, and small businesses who want to move from the streets and stalls into the digital economy. We exist to empower local producers by opening up their products to the world.
We provide entrepreneurs with an online storefront to showcase and sell their crafts, produce, and goods both locally and internationally. If it’s handmade items, organic produce, or unique African products, Mova helps sellers reach wider audiences beyond the marketplace or street corner.
changing how makers sell
the why behind mova
Across Africa, millions of small-scale entrepreneurs rely on informal trade to survive. But their reach is limited.
Digital buyers in Africa nearly quadrupled from 2017 to 2022 and we believe in unlocking opportunity and dignity for these entrepreneurs by giving them access to modern tools, digital platforms, and international buyers, all while preserving the spirit and originality of African enterprise.
supporting entrepreneurs
a platform & a safety net for business success
Through the Mova platform, sellers can register their products, manage their inventory, and accept payments securely. But we don’t stop there.
Backed by the full strength of Fio Group’s business services, we support entrepreneurs with business development, marketing, compliance, and growth strategies so they can thrive in a digital-first world.
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the full solution
why mova makes sense: Our advantages explained
With Mova, local entrepreneurs can reach more people, spend less on overheads, and open the door to a market that’s growing every single day.
Digital Inclusion
Going online helps small businesses grow. Mova gives you access to more customers, more sales, and more income than selling in just one place.
Lean Operations
No need to pay for stalls or transport. Mova lets you run your business online, saving money and cutting out the daily hustle of physical trading.
Digital Inclusion
Not everyone can afford a shop. Mova gives vendors a simple, affordable way to sell online and be part of the digital economy from anywhere.
Scale Ambitions
A versatile resource for construction and other uses, alongside providing crucial pollinator support and shade for integrated farming systems
Massive Market Growth
Valuable co-products enhancing soil health and agricultural sustainability.
BE PART OF THE IMPACT
THE FUTURE OF authentic AFRICAN TRADE STARTS HERE
Africa is full of talent, hustle, and world-class products, what’s missing is access. Mova is changing that by giving local entrepreneurs the tools to sell online, reach new markets, and grow their businesses beyond the street corner. It’s smart investment in a future that’s already on the move.
Invest in the people, the products, and the platform that’s redefining African trade.
CONNECT WITH US TODAY
CHANGE THE WORLD WITH US
P | +27 12 140 3494
FIO HEAD OFFICE
63 Saal Street,
Zwavelpoort,
Pretoria,
0081
creating value for our investors
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